Privacy Policy 

Last Updated: 08/18/2026 

Effective Date: 08/19/2026 

Verus LLC (“Verus,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy explains how we collect, use, share, retain, and safeguard information obtained through https://verusllc.com/ (the “Site”), online forms, telephone calls, text messages, emails, and other interactions with Verus. 

By using the Site or voluntarily submitting information to Verus, you acknowledge the practices described in this Privacy Policy. If you are a resident of certain states, including California, Virginia, Colorado, Connecticut, Utah, Montana, Oregon, Texas, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, or Tennessee, additional state-specific rights and disclosures apply as described below. 

Article 1 – Information We Collect 

We may collect information directly from you, automatically through your use of the Site, from third-party service providers, business partners, data brokers, advertising networks, analytics providers, social media platforms, and public sources. 

I. Information You Provide

Depending on your interaction with Verus, we may collect: 

• Name, email address, telephone number, and other contact information; 
• Company, law firm, employer; 
• Information submitted through inquiry forms, contact forms, intake forms, telephone calls, text emails, and live chat interactions; 
• Information regarding a potential legal claim, dispute, or matter; 
• Accident details, injury descriptions, medical information, treatment records, insurance information, claim numbers, policy details, and adjuster contact information; 
• Photographs, documents, police reports, medical records, insurance correspondence, bills, receipts, witness statements, and other supporting records; 
• Communications preferences, consent records, and opt-out requests; 
• Feedback, survey responses, testimonials, reviews, and other user-generated content; and 
• Any other information you voluntarily provide to us. 

II. Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect technical and usage information through cookies, pixels, web beacons, tags, software development kits (SDKs), application programming interfaces (APIs), session replay tools, analytics platforms, advertising technologies, and similar tracking technologies including: 

• Internet Protocol (IP) address, device identifiers, mobile advertising identifiers (such as Apple IDFA or Google Advertising ID), and other unique identifiers; 
• Browser type and version, operating system, device type, screen resolution, language preferences, and hardware model; 
• Pages visited, links clicked, buttons pressed, forms submitted, content viewed, time spent on pages, referring and exit websites, search terms entered, and Site navigation patterns; 
• Date, time, frequency, and duration of Site visits and sessions; 
• Geolocation data, including precise location information derived from GPS, Wi-Fi, Bluetooth beacons, or IP address (where permitted by your device settings and applicable law); 
• Advertising identifiers, campaign parameters, ad impressions, ad clicks, conversion events, attribution data, and engagement metrics; 
• Hashed email addresses, customer match identifiers, and audience segment data used for targeted advertising and retargeting; and 
• Website visitor identification data, including data that may associate your Site activity with your business contact information, employer, industry, job title, or firmographic attributes. 

III. Cookies and Tracking Technologies. 

We and our third-party partners use cookies (small text files stored on your device), session cookies, persistent cookies, first-party cookies, third-party cookies, flash cookies, pixels, web beacons, tags, local storage, and similar technologies to: 

A. Operate, maintain, secure, and improve the Site and our services; 

B. Remember your preferences, settings, login status, form inputs, and Site  interactions; 

C. Conduct analytics, measure Site traffic, analyze user behavior, and  generate usage reports; 

D. Measure, advertising performance, track conversions, attribute leads and  inquiries to campaigns, and evaluate return on advertising spend; 

E. Personalize content, communications, and user experience based on your  interests, behavior, demographics, or inferred attributes; 

F. Deliver targeted advertising, interest-based advertising, cross-context  behavioral advertising, and retargeting across websites, apps, email, and  other channels; 

G. Build and refine audience segments, create lookalike audiences, and  develop insights about user characteristics, interests, and intent; 

H. Facilitate website visitor identification, including services that may identify  your business contact information, employer, or professional profile based  on your Site activity; and 

I. Prevent fraud, detect security incidents, debut and repair errors, and  enforce our terms and policies. 

You may manage, disable, or delete cookies through your browser settings or device controls. However, disabling cookies may limit certain Site functionality, prevent personalization, or require you to re-enter information. Most browsers accept cookies by default; consult your browser’s help resources for instructions on blocking or deleting cookies. 

To opt out of certain interest-based advertising, targeted advertising, website visitor identification, or cross-site tracking activities, you may visit: (a) https://privacychoice.com; (b) https://optout.aboutads.info/; (c) https://optout.networkadvertising.org/; Your device-based advertising settings (e.g., “Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android); or Global Privacy Control (GPC) signals, where recognized and applicable under state law. 

Please note that opting out of interest-based advertising does not mean you will stop seeing advertisements; you may continue to receive contextual or generic ads.

IV. Do Not Track Signals.

Some browsers transmit “Do Not Track” (DNT) signals. Because no uniform standard for DNT has been adopted, we do not currently respond to DNT signals. However, we honor Global Privacy Control (GPC) signals where required by applicable state law as an opt-out of the sale or sharing of personal information for targeted advertising purposes.

V. Information from Third Parties.

We may receive information about you from: 

A. Service providers, including website hosting providers, analytics providers, advertising platforms, marketing automation vendors, customer relationship management (CRM) systems, call tracking services, email service providers, SMS/text messaging platforms, payment processors, and technology vendors; 

B. Business partners, including referral sources, co-marketing partners, affiliate networks, and industry organizations; 

C. Data brokers, data appending services, and third-party data providers that supply contact information, demographic data, firmographic data, behavioral data, interest segments, intent signals, or enrichment data; 

D. Advertising networks, social media platforms, demand-side platforms, and attribution providers that provide campaign performance data, conversion tracking, or audience insights; 

E. Public sources, including government records, professional directories, licensing databases, court filings, news publications, and publicly accessible websites and social media profiles; 

F. Law firms, attorneys, co-counsel, case managers, and legal service providers with whom we coordinate referrals or case intake; and 

G. Insurance companies, claims administrators, medical providers, employers, and other parties involved in a legal matter or claim you have submitted to us. 

Article 2 – How We Use Personal Information 

We use personal information for the following purposes: 

I. Service Delivery and Communications

A. Respond to inquiries, requests for information, contact form submissions, intake requests, consultation requests, and other communications; 

B. To process, evaluate, route and manage potential legal claims, case referrals, and intake activities; 

C. Communicate with users, current clients, prospective clients, former clients, referral sources, business partners, vendors, and service providers via telephone, text message (SMS/MMS), email, postal mail, push notifications, in-app messages, and other channels; 

D. Evaluate and route potential legal claims; 

E. To facilitate referrals to law firms and to coordinate the intake, evaluation, investigation, and potential representation of your legal matter; 

F. To schedule consultations, appointments, follow-up calls, and case-related activities; 

G. To provide customer support, respond to questions, address concerns, and resolve disputes; 

H. To send transactional communications, account notifications, service updates, policy changes, and other non-marketing messages; and 

I. To fulfill contractual obligations and perform services you have requested. 

II. Site Operation and Improvement.

A. To operate, maintain, secure, monitor, troubleshoot, debug, repair, and improve the Site and our technology infrastructure; 

B. To develop, test, and deploy new features, functionality, content, services, and user experiences; 

C. To conduct internal research, analytics, data analysis, audits, and quality assurance activities; 

D. To understand user behavior, preferences, navigation patterns, feature usage, and Site performance; 

E. To optimize Site design, usability, accessibility, speed, and mobile responsiveness; and; 

F. To manage server infrastructure, databases, APIs, content delivery networks, and hosting environments. 

III. Analytics and Performance Measurement. 

A. To conduct web analytics, track Site traffic, measure engagement, analyze conversion rates, and generate performance reports; 

B. To evaluate the effectiveness of our marketing campaigns, advertising initiatives, referral programs, and lead-generation activities; 

C. To measure return on investment, cost per acquisition, lead quality, conversion rates, attribution, and campaign performance across channels; 

D. To conduct A/B testing, multivariate testing, and experimentation to optimize messaging, creative, landing pages, calls-to-action, and user flows; and 

E. To develop key performance indicators (KPIs), benchmarks, dashboards, and business intelligence insights. 

IV. Marketing, Advertising, and Audience Development.

A. To deliver marketing communications, promotional offers, newsletters, educational content, webinars, events, surveys, and other marketing materials via email, SMS, postal mail, telephone, push notifications, and other channels; 

B. To personalize marketing messages, content recommendations, offers, and user experiences based on your interests, behavior, demographics, inferred attributed, or engagement history; 

C. To conduct targeted advertising, interest-based advertising, cross-context behavioral advertising, retargeting, remarketings and lookalike audience campaigns across websites, mobile apps, social media platforms, email display networks, search engines, video platforms, and other digital channels; 

D. To measure ad impressions, clicks, conversions, view-through conversions, engagement, reach, frequency, and return on ad spend (ROAS); 

E. To build, segment, refine, append, and analyze audiences based on demographics, firmographics, behaviors, interests, intent signals, purchase propensity, engagement levels, or other attributes; 

F. To identify and reach prospective clients, referral sources, and business partners through account-based marketing, lead generation campaigns, and outreach initiatives; 

G. To conduct customer match, email hashing, offline conversion tracking, and cross-device attribution; 

H. To facilitate website visitor identification services that may associate your Site activity with your name, email address, employer, job title, industry, company size, or other business contact information; and 

I. To develop insights, market research, competitive intelligence, and strategic planning related to our services, markets, and growth opportunities. 

V. Fraud Prevention, Security, and Legal Compliance.

A. To prevent, detect, investigate, and respond to fraud, identity theft, unauthorized access, security incidents data breaches, cyberattacks, phishing, account takeovers, and other illegal, harmful, or malicious activities; 

B. To verify identity, authenticate users, validate information, conduct background checks, and assess risk; 

C. To enforce our Terms of Use, policies, agreements, contractual rights, and intellectual property rights; 

D. To comply with legal obligations, laws, regulations, rules, court orders, subpoenas, warrants, legal process, government requests, regulatory inquiries, audits, investigations, and law enforcement requests; 

E. To respond to lawful requests from public authorities, including national security, law enforcement, tax authorities, regulators, and administrative agencies; 

F. To protect the rights, property, safety, security, and interests of Verus, our users, clients, employees, partners, service providers, and the public; 

G. To establish, exercise, or defend legal claims, causes of action, litigation, arbitration, administrative proceedings, investigations, disputes and other legal matters; and 

H. To conduct internal audits, compliance reviews, recordkeeping, and risk management activities. 

VI. Business Operations and Transactions

A. To manage vendor relationships, service provider agreements, contractor engagements, and third-party partnerships; 

B. To conduct due diligence, risk assessments, financial analysis, and strategic planning; 

C. To evaluate, negotiate, structure, and consummate mergers, acquisitions, divestitures, reorganizations, joint ventures, partnerships, financing transactions, asset sales, and other corporate transactions; 

D. To transfer assets, liabilities, contracts, data, and business operations in connection with such transactions; and 

E. To integrate systems, migrate data, and manage post-transaction operations. 

VII. Other Purposes 

A. For any other purpose disclosed to you at the time of collection or with your consent; 

B. For purposes compatible with, reasonably related to, or reasonably anticipated based on the context of collection; and 

C. As otherwise permitted or required by applicable law. 

VIII. Aggregate and De-Identified Information. 

We may aggregate, anonymize, de-identify, pseudonymize, or otherwise process personal information to create data that does not reasonably identify you or your device. We may use, disclose, retain, and commercialize such aggregate, anonymous, or de-identified information for any purpose permitted by law, including analytics, research, product development, benchmarking, reporting, and marketing, without further notice or consent. 

Article 3 – Motor Vehicle Accident and Personal Injury Inquiries 

I. Scope of Information Collected.

Verus may collect information from individuals seeking legal representation after a motor vehicle accident, slip and fall, workplace injury, product liability incident, medical malpractice event, wrongful death, or in connection with another potential personal injury claim. This information may include: 

A. Your name, contact information, data of birth, Social Security number, driver’s license number, and other identifying information; 

B. Accident date, time, location, circumstances, fault, witnesses, police reports, citations, and incident details; 

C. Injury descriptions, symptoms, diagnosis, treatment, medical providers, hospitals, medications, surgery, rehabilitation, disability, prognosis, and ongoing care; 

D. Medical records, bills, invoices, explanation of benefits (EOB), insurance correspondence, and related health information; 

E. Insurance information, including your auto insurance carrier, policy number, coverage limits, claims adjuster, claim number, liability carrier details, health insurance, disability insurance, workers’ compensation information, and other applicable coverage; 

F. Photographs, videos, diagrams, witness statements, correspondence, repair estimates, vehicle damage reports, lost wage documentation, and other supporting records; 

G. Employment information, lost income, wage loss, economic damages, and financial impact; 

H. Litigation history, prior claims, criminal records, and background information; and 

I. Any other information you provide in connection with your inquiry or claim. 

II. Sharing with Law Firms

When you submit information regarding a potential motor vehicle accident or personal injury claim through the Site, by telephone, via text message, by email, or through any other communication channel, you expressly authorize and consent to Verus sharing that information with law firms identified to you at the time of collection or in connection with your inquiry, so the applicable firm may: 

A. Review, evaluate, investigate, and assess your potential claim, liability, damages, legal theories, and likelihood of recovery; 

B. Conduct an initial intake, preliminary investigation, conflict check, case evaluation, and eligibility determination; 

C. Contact you by telephone, text message (SMS/MMS), email, postal mail, or other means to discuss your matter, request additional information, schedule consultations, provide case updates, and communicate regarding representation; 

D. Request, collect, review, and analyze additional information, documents, records, medical records, insurance policies, correspondence, and evidence related to your claim; 

E. Determine whether the law firm is willing and able to provide legal representation based on the merits, damages, liability, jurisdiction, statute of limitations, conflicts of interest, capacity, and other factors;  

F. Discuss representation options, fee arrangements, retainer agreements, scope of services, case strategy, litigation risks, settlement prospects, and potential outcomes; 

G. Provide legal advice, counseling, representation, advocacy, and related legal services if a representation agreement is executed; and 

H. Coordinate with co-counsel, experts, investigators, medical providers, insurance companies, opposing parties, courts, and other third parties involved in your matter.  

III. Consent to Contact. 

By providing your telephone number, mobile number or email address in connection with a motor vehicle accident or personal injury inquiry, you expressly consent to receive telephone calls (including calls using an automatic telephone dialing system or artificial or prerecorded voice), text messages (SMS/MMS), and emails from Verus or law firms to whom your information is referred, and their authorized agents, service providers, contractors, and representatives regarding: 

A. Your inquiry, potential claim, case evaluation, intake scheduling, and follow-up; 

 B. Legal representation, retainer agreements, fee arrangements, case strategy, and related services; 

 C. Requested information, updates, reminders, appointments, deadlines, and transactional communications; and 

 D. Marketing, promotional offers, newsletters, educational content, and other communications, subject to applicable law and your right to opt out. 

Your consent is not a condition of obtaining legal services or representation. Message and data rates may apply. Message frequency may vary. You may opt out at any time by following the instructions in the communication, replying “STOP” to text messages, using the unsubscribe link in emails, calling 609-256-7746, or emailing info@verusllc.com. 

IV. Third-Party Privacy Practices.

Information shared with law firms will also be subject to those firms’ privacy policies, information-security practices, confidentiality obligations, professional responsibility rules, and attorney-client privilege protections. We encourage you to review the privacy policy of any law firm to which your information is referred. Verus is not responsible for the privacy, security, data handling, or communication practices of third-party law firms. 

Article 4 – No Attorney-Client Relationship 

I. No Legal Advice or Representation

Verus LLC is not a law firm and does not provide legal advice, legal representation, legal counseling, or legal services of any kind. The information provided on the Site, in communications, or through our services is for informational and marketing purposes only and does not constitute legal advice. You should not rely on any such information as legal advice or as a substitute for consultation with a licensed attorney. 

II. No Attorney-Client Relationship Created.

Submitting information to Verus, using the Site, completing an intake form, calling our telephone number, sending a text message or email, or otherwise communicating with Verus does not create an attorney-client relationship between you and Verus or between you and any law firm. Similarly, submitting information to a law firm through a Verus referral does not create an attorney-client relationships unless and until you and the applicable law firm execute a written representation agreement or retainer agreement.  

III. No Guarantee of Representation. 

Submitting information regarding a potential claim does not guarantee that any law firm will accept, investigate, file, pursue, litigate, or settle your claim. Law firms retain sole discretion to accept or decline representation based on case evaluation, merit, conflicts of interest, capacity, jurisdiction, statute of limitations, and other factors. 

IV. Deadlines and Statutes of Limitation.

Submitting information through the Site, by telephone, or via other channels does not stop, toll, extend, suspend, or otherwise affect any filing deadline, statute of limitations, statute of repose, claim-filing requirement, notice requirement, or other legal deadline applicable to your claim. If you believe you have a legal claim, consult with a licensed attorney immediately to understand and preserve your rights and ensure compliance with applicable deadlines. 

Article 5 – How We Share Personal Information 

We may disclose personal information to the following categories of third parties: 

I. Law Firms and Legal Service Providers. 

We may share information regarding a potential legal claim, inquiry, case referral, or intake with personal injury law firms, co-counsel, attorneys, paralegals, legal assistants, case managers, litigation support providers, expert witnesses, investigators, and other legal service providers as described in Article 3 above and as disclosed to you at the time of collection.  

II. Service Providers and Vendors.

We may share personal information with third-party service providers, vendors, contractors, consultants, agents, and business partners who perform services on our behalf or assist us in operating our business, including: 

A. Website hosting providers, cloud infrastructure providers, content delivery networks (CDNs), domain registrars, and IT service providers; 

B. Analytics providers, data analytics platforms, business intelligence, vendors, and reporting tools (e.g., Google Analytics, Adobe Analytics); 

C. Advertising networks, demand-side platforms (DSPs), ad exchanges, retargeting providers, social media advertising platforms, search engine marketing platforms, affiliate networks, and marketing attribution providers (e.g., Google Ads, Meta/Facebook Ads, LinkedIn Ads); 

D. Marketing automation platforms, customer relationship management (CRM) systems, lead management systems, email marketing platforms, SMS/text messaging platforms, and marketing campaign tools; 

E. Website visitor identification services, internet data providers, firmographic data providers, contact enrichment services, and B2B data vendors; 

F. Call tracking services, call recording providers, interactive voice response (IVR) systems, telephony platforms, and call center software; 

G. Payment processors, merchant services, billing providers, and financial institutions; 

H. Customer support platforms, help desk software, live chat providers, and ticketing systems; 

I. Survey and feedback tools, user research platforms, and user experience (UX) vendors; 

J. Security providers, fraud detection services, identity verification vendors, threat intelligence platforms, and cybersecurity consultants; 

K. Data storage providers, backup services, disaster recovery providers, and archival systems; 

L. Legal service providers, e-discovery vendors, document review platforms, case management software, and litigation support services; 

M. Professional advisors, including attorneys, accountants, auditors, consultants, and insurance providers; and 

N. Other vendors and service providers that support our business operations, technology infrastructure, compliance, risk management, or strategic initiatives. 

III. Advertising and Marketing Partners. 

We may share personal information, including hashed email addresses, mobile advertising identifiers, IP addresses, cookie identifiers, and other identifiers, with advertising networks, social media platforms, data management platforms (DMPs), customer data platforms (CDPs), demand side-platforms, measurement vendors, and attribution providers to: 

A. Deliver targeted advertising, interest-based advertising, retargeting, and lookalike audience campaigns; 

B. Measure ad performance, conversions, attribution, reach, and engagement;  

C. Build and refine audience segments, suppression lists, and custom audiences; 

D. Conduct customer match, offline conversion tracking, and cross-device tracking; and 

E. Optimize advertising spend, bidding strategies, and campaign performance. 

This sharing may constitute a “sale” or “sharing” of personal information or “targeted advertising” under certain state privacy laws. See Article 7 for opt-out rights. 

IV. Business Partners and Affiliates.

We may share personal information with: 

A. Referral partners, co-marketing partners, joint venture partners, and strategic alliance partners for joint marketing, co-branded offerings, and business development activities; 

B. Affiliated entities, subsidiaries, parent companies, and entities under common ownership or control for business operations, analytics, marketing, and administrative purposes; and 

C. Industry associations, professional organizations, and trade groups. 

V. Corporate Transactions

We may disclose personal information to prospective buyers, investors, lenders, advisors, due diligence providers, legal counsel, accountants, investment banks, and other parties in connection with or during negotiation of any merger, acquisition, divestiture, restructuring, reorganization, dissolution, sale of assets, financing, investment, joint venture, bankruptcy, insolvency, or other corporate transaction or proceeding. If such a transaction occurs, the acquiring or successor entity may continue to use your personal information as described in this Privacy Policy or as otherwise disclosed to you. 

VII. Legal, Regulatory, and Safety Disclosures

We may disclose personal information when we believe, in good faith, that disclosure is necessary or appropriate to: 

A. Comply with applicable laws, regulations, rules, ordinances, legal processes, court orders, subpoenas, warrants, administrative requests, government inquiries, regulatory investigations, or law enforcement requests; 

B. Respond to lawful requests from public authorities, including national security, law enforcement, tax authorities, regulatory agencies, and administrative bodies; 

C. Enforce our Terms of Use, policies, agreements, contracts, or legal rights; 

D. Protect the rights, property, safety, security, or interests of Verus, our users, clients, employees, partners, service providers, or the public; 

E. Prevent, detect, investigate, or respond to fraud, security incidents, illegal activity, violations of our policies, or threats to safety or security; 

F. Establish, exercise, or defend legal claims, litigation, arbitration, or other legal proceedings; or 

G. Fulfill any other purpose required or permitted by law. 

VII. With Your Consent 

We may share personal information for any other purpose with your consent, authorization, or as disclosed to you at the time of collection. 

VIII. Aggregate and De-Identified Information 

We may share aggregate, anonymous, de-identified, or pseudonymized information that does not reasonably identify you with any third party for any purpose, including analytics, research, benchmarking, product development, marketing, and commercial purposes. 

Article 6 – Data Retention 

I. Retention Periods

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, and protect our legal rights, unless a longer retention period is required or permitted by law. 

Retention periods vary based on type of information, the purpose for which it was collected, legal and regulatory requirements, litigation holds, business needs, and data sensitivity. Factors influencing retention include: 

A. The nature and sensitivity of the information; 

B. The purposes for which the information was collected and is used; 

C. Legal, regulatory, tax, accounting, and compliance obligations (e.g., statutes of limitation, regulatory examination periods, tax record retention requirements, employment law requirements, healthcare recordkeeping requirements); 

D. Litigation, investigation, audit, or regulatory holds and preservation obligations; 

E. Contractual obligations and business relationship duration; 

F. User account status and activity; 

G. The existence of an ongoing business relationship, inquiry, claim, case, or legal matter; 

H. Security, fraud prevention, and risk management needs; and 

I. Technical system capabilities and backup/archival retention schedules. 

II. Specific Retention Practices.

A. Account and Contact Information: We retain account and contact information for active users, clients, prospective clients, and business partners for the duration of the relationship and for 30 days, or as required by law, legal holds, client requirements, or professional responsibility obligations. 

B. Communications: We retain telephone call recordings, text messages, emails, chat transcripts, and other communications for 30 days, or as required for quality assurance, training, dispute resolution, compliance, or legal purposes. 

C. Marketing and Analytics Data: We retain marketing, advertising, and analytics data (including cookie data, ad engagement data, campaign performance data, and audience insights) for 30 days, or as necessary for campaign optimization, performance measurement, and business intelligence. 

D. Website Logs and Technical Data: We retain web server logs, IP addresses, access logs, and technical data for 30 days], or as required for security, fraud prevention, troubleshooting, and compliance. 

E. Financial and Transaction Records: We retain payment, billing, invoicing, and financial transaction records for 30 days, or as required by tax, accounting, and regulatory obligations. 

III. Deletion and Anonymization. 

When personal information is no longer needed for the purposes described in this Privacy Policy and no legal or regulatory obligation requires retention, we will delete, anonymize, de-identify, aggregate, or otherwise dispose of the information in accordance with our data retention and disposal policies and applicable law. Deletion or anonymization may be delayed or prevented by legal holds, litigation, regulatory investigations, backup retention periods, technical limitations, or other lawful reasons. 

Article 7 – Your Privacy Rights 

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. These rights are subject to verification requirements, legal limitations, exceptions, and the scope of applicable state law. 

I. Right to Know/Access.

You have the right to request disclosure of: 

A. The categories of personal information we have collected about you; 

B. The categories of sources from which we collected your personal information; 

C. The business or commercial purposes for collecting, using, or sharing your personal information; 

D. The categories of third parties to whom we disclose, sell, or share your personal information; 

E. The categories of personal information sold or shared, if any, and the categories of third parties to whom it was sold or shared; and 

F. The specific pieces of personal information we have collected about you (data portability). 

II. Right to Correct.

You have the right to request correction of inaccurate, incomplete, or outdated personal information we maintain about you, subject to verification and legal limitations. 

III. Right to Delete. 

You have the right to request deletion of personal information we have collected from you or about you, subject to certain exceptions, including but not limited to: 

A. Completing a transaction, providing requested good or services, or fulfilling a contract; 

B. Detecting, preventing, or investigating security incidents, fraud, illegal activity, or violations of our policies;  

C. Debugging and repairing errors or functionality; 

D. Exercising free speech or ensuring another’s exercise of free speech; 

E. Complying with legal obligations, laws, regulations, court orders, or regulatory requests; 

F. Conducting internal research, analytics, or product developments in a privacy-protective manner; 

G. Establishing, exercising, or defending legal claims; or 

H. Other exceptions permitted under applicable law. 

We may retain de-identified, aggregate, or anonymous information after deletion of personal information. 

IV. Right to Opt Out of Sale, Sharing, or Targeted Advertising. 

You have the right to opt out of: 

A. The “sale” of your personal information, as defined under applicable state law; 

B. The “sharing” of your personal information for cross-context behavioral advertising or targeted advertising purposes; and  

C. “Targeted advertising,” as defined under applicable state law. 

We may share personal information with advertising networks, social media platforms, data analytics providers, and marketing partners in ways that may constitute a sale, sharing, or targeted advertising under certain state privacy laws. Categories of personal information that may be sold or shared include: 

A. Identifiers (e.g., name, email address, IP address, device identifiers, advertising identifiers, cookie identifiers); 

B. Commercial information (e.g., inquiry details, case information, services requested); 

C. Internet or network activity (e.g., browsing history, Site interactions, ad engagement);  

D. Geolocation data; and 

E. Inferences drawn from the above to create profiles about preferences, interests, behavior, or characteristics. 

To opt out of the sale, sharing, or targeted advertising of your personal information: 

A. Email us at info@verusllc.com; 

B. Call us at 609-256-7746; 

C. Enable Global Privacy Control (GPC) signal in your browser, if supported; or  

D. Follow the opt-out instructions in our marketing communications. 

We will honor Global Privacy Control (GPC) browser signals as a valid opt-out request where required by applicable state law. 

V. Right to Limit Use of Sensitive Personal Information

Certain state laws provide the right to limit the use and disclosure of “sensitive personal information” to purposes necessary to provide requested goods or services, prevent fraud and security incidents, comply with legal obligations, and other specified purposes. 

We may collect the following categories of sensitive personal information: 

A. Health information, including medical information, treatment information, diagnosis, or medical history. 

We do not use or disclose sensitive personal information for purposes other than those permitted under applicable state privacy laws without providing you the right to limit such use. 

VI. Right to Non-Discrimination.

You have the right not to receive discriminatory treatment for exercising any of the privacy rights described in this Privacy Policy. We will not: 

A. Deny you good or services; 

B. Charge you different prices or rates for goods or services, including through the use of discounts or other benefits or by imposing penalties; 

C. Provide you a different level or quality of goods or services; or  

D. Suggest that you will receive a different price, rate, level, or quality of goods or services. 

However, we may offer financial incentives, discounts, or different prices, rates, levels, or quality of goods or services if the difference is reasonably related to the value of your personal information or if permitted by applicable law. We may also charge a reasonable fee or refuse a request if it is manifestly unfounded, excessive, or repetitive. 

VII. Right to Opt Out of Automated Decision-Making and Profiling. 

Certain state laws provide the right to opt out of automated decision-making, including profiling, that produces legal or similarly significant effects. We do not currently engage in automated decision-making that produces legal or similarly significant effects concerning you. If our practices change, we will update this Privacy Policy and provide applicable opt-out mechanisms. 

VIII. Right to Appeal. 

If we decline to take action on a privacy request, you have the right to appeal that decision. To submit an appeal, contact us using the information in Article 11 below and reference “Privacy Rights Appeal” in your communication. We will respond to your appeal within the timeframe required by applicable law and will provide information about your right to contact your state attorney general or data protection authority, where applicable. 

IX. Authorized Agents.

You may designate an authorized agent to submit privacy requests on your behalf. To designate an authorized agent: 

A. Provide written authorization signed by you and the authorized agent; 

B. Verify your identity and the agent’s authority to act on your behalf; and  

C. Provide proof of the agent’s registration with the applicable state authority, if required. 

We may require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request. We may deny a request from an authorized agent who does not submit adequate proof of authorization. 

X. Submitted Privacy Requests. 

To exercise any of the rights described in this Article, submit a verifiable consumer request by: 

A. Emailing us at info@verusllc.com;  

B. Calling us at (609) 256-7746; or 

C. Mailing a written request to: Verus, LLC, Attn: Privacy Officer, 3967 Princeton Pike, Princeton, NJ 08540 

Your request must: 

A. Provide sufficient information to allow us to reasonably verify your identity, including your name, email address, telephone number, mailing address, and details about your interaction with us; 

B. Describe your request with sufficient detail to allow us to properly understand, evaluate, and respond; and 

C. Provide any additional information we reasonably request to verify your identity or the scope of your request. 

We cannot respond to your request or provide personal information if we cannot verify your identity or authority to make the request. We will use information provided in a privacy request solely to verify your identity, process the request, and maintain records as required by law. 

XI. Verification Process.

We will acknowledge receipt of your request within ten (10) business days and respond within the timeframe required by applicable state law. We may request additional information to verify your identity, the scope of the request, or your authority to make the request. Verification methods may include: 

A. Matching information you provide with information we maintain about you; 

B. Requesting a signed declaration under penalty of perjury attesting to your identity; 

C. Requiring you to respond to an email or telephone call verification; 

D. Using a third-party identity verification service; or  

E. Other reasonable verification methods appropriate to the sensitivity and type of information involved. 

XII. Response Time and Fees. 

We will respond to verified consumer requests within the timeframe required by applicable state law and will not charge a fee to process or respond to your request unless the request is manifestly unfounded, excessive, or repetitive. If we determine that a fee is warranted, we will notify you of the fee and the reasons for it before completing your request. 

Article 8 – State-Specific Privacy Disclosures 

Depending on your state of residence, additional state-specific privacy rights, disclosures, and obligations may apply. This Article supplements the general disclosures in this Privacy Policy. 

I. California Residents

If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”), provides you with specific rights regarding your personal information. 

A. Categories of Personal Information Collected. In the preceding 12 months, we may have collected the following categories of personal information as defined under the CCPA: 

1. Identifiers (name, email address, telephone number, mailing address, IP address, device identifiers, advertising identifiers, account credentials, Social Security number, driver’s license number, government-issued ID number); 
2. California Customer Records categories (name, address, telephone number, employment information, financial account information, medical information, health insurance information); 
3. Protected classification characteristics (age, gender, marital status, medical condition, disability); 
4. Commercial information (inquiry details, case information, transaction history, services requested, consumer preferences); 
5. Internet or other electronic network activity (browsing history, search history, Site interacts, ad engagements, cookie data, device information, log data); 
6. Geolocation data (precise location, general location derived from IP address); 
7. Sensory data (Call recordings, photographs, videos); 
8. Professional or employment-related information (employer, job title, work contact information, industry); 
9. Education information (degrees, certifications, schools attended); 
10. Inferences (profiles reflecting preferences, characteristics, behavior, interests, aptitudes, abilities); and 
11. Sensitive personal information (Social Security number, driver’s license number, account credentials with security codes, precise geolocation racial or ethnic origin, health information, sex life or sexual orientation). 

B. Business or Commercial Purposes for Collection and Use. We collect and use personal information for the business and commercial purposes described in Article 2, including service delivery, communications, Site operation, analytics, marketing, advertising, audience development, fraud prevention, security, legal compliance, and business operations. 

C. Categories of Sources. We collect personal information from the sources described in Article 1, including directly from you, automatically through your Site use, from service providers, business partners, data brokers, advertising networks, analytics providers, social media platforms, public sources, law firms, and third parties involved in legal matters. 

D. Categories of Third Parties to Whom We Disclose Personal Information. We disclose personal information to the categories of third parties described in Article 5, including law firms, service providers, advertising and marketing partners, business partners, affiliates, parties to corporate transactions, and legal/regulatory authorities. 

E. Sale and Sharing of Personal Information. In the preceding 12 months, we have sold or shared personal information. The categories of personal information sold or shared, and the categories of third parties to whom such information was sold or shared are: 

1. Identifiers (sold or shared with advertising networks, social media platforms, data analytics providers, marketing partners); 
2. Internet or network activity (sold or shared with advertising networks, analytics providers, social media platforms); 
3. Geolocation data (sold or shared with advertising networks, analytics providers); and 
4. Inferences (sold or shared with advertising networks, data analytics providers, marketing partners). 

F. Sensitive Personal Information. We collect sensitive personal information as described in Article 7, Section V. We use and disclose sensitive personal information only for purposes permitted under the CCPA, including providing requested services, fraud prevention, security, and legal compliance. We do not use or disclose sensitive personal information for purposes of inferring characteristics about you. 

G. Retention. We retain personal information as described in Article 6. Specific retention periods depend on the category of information, collection purpose, legal requirements, and business needs. 

H. Your California Privacy Rights. California residents have the rights described in Article 7, including the right to know, correct, delete, opt out of sale/sharing/targeted advertising, limit sensitive personal information use, non-discrimination, and appeal. To exercise these rights, follow the instructions in Article 7, Section X. 

I. California Shine Light. California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for direct marketing purposes. To make such a request, contact us at info@verusllc.com. 

J. Do Not Track/Global Privacy Control. We honor Global Privacy Control (GPC) browser signals as a valid opt-out request for the sale or sharing of personal information under the CCPA. 

II. Virginia, Colorado, Connecticut, Utah, Montana, Oregon, Texas, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee Residents.

If you are a resident of Virginia, Colorado, Connecticut, Utah, Montana, Oregon, Texas, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, or Tennessee, you have rights under your state’s consumer privacy law, including: 

A. The right to confirm whether we process your personal data and to access your personal data; 

B. The right to correct inaccuracies in your personal data; 

C. The right to delete personal data you provided to us; 

D. The right to obtain a copy of your personal data in a portable and readily usable format (where technically feasible);  

E. The right to opt out of the processing of personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decision that produce legal or similarly significant effects; 

F. The right not to receive discriminatory treatment for exercising your privacy rights; and 

G. The right to appeal a decision regarding your privacy request. 

To exercise these rights, following the instructions in Article 7, Section X. We will respond to verified consumer requests within the timeframe required by your state’s law. 

Categories of Personal Data Processed: 

We process the categories of personal data described in Article 1. 

Purposes of Processing: 

We process personal data for the purposes described in Article 2. 

Categories of Third Parties: 

We disclose personal data to the categories of third parties described in Article 5. 

Sale or Sharing of Personal Data: 

We sell personal data. We do not share personal data for targeted advertising purposes. We do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects. 

To opt out of the sale of personal data, targeted advertising, or profiling, email info@verusllc.com, or call (609) 256-7746. 

Sensitive Data: 

We process the categories of sensitive data described in Article 7, Section V, for the purposes described in Article 2, subject to applicable legal limitations. 

III. Nevada Residents. 

Nevada residents have the right to opt out of the sale of certain covered information under Nevada Revised Statutes Chapter 603A. If you are a Nevada resident and wish to opt out, email us at info@verusllc.com with “Nevada Do Not Sell” in the subject line. 

IV. Other State Residents.

Residents of other states may have privacy rights under applicable state law. Contact us at info@verusllc.com or (609) 256-7746 to inquire about your state-specific privacy rights. 

Article 9 – Data Security 

I. Security Measures.

We implement and maintain reasonable administrative, technical, physical, and organizational security safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, misuse, or destruction, and other unlawful or unauthorized processing. 

II. No Absolute Security.

Despite our efforts, no electronic transmission, storage system or security measure is completely secure. We cannot guarantee the absolute security of personal information submitted, transmitted, or stored electronically, and we cannot ensure or warrant that information will not be accessed, disclosed, altered, or destroyed by breach of our safeguards. You transmit information to us at your own risk. 

III. User Responsibility. 

You are responsible for maintaining the confidentiality of your account credentials, passwords, and access information. Do not share your passwords or account access with others. Notify us immediately if you suspect unauthorized access to your account or any security breach. 

IV. Data Breach Notification.

In the event of a data breach or security incident affecting your personal information, we will provide notification as required by applicable federal and state law, including notification to affected individuals, regulators, law enforcement, consumer reporting agencies, and other parties as required. Notification methods may include email, postal mail, telephone, posting on our Site, or other means permitted by law. 

Article 10 – Third-Party Websites and Services 

I. Third-Party Links.

The site may contain links to third-party websites, applications, platforms, services, social media pages, plug-ins, widgets, or other online properties that are not owned, operated, or controlled by Verus. These links are provided for your convenience and informational purposes only. 

II. No Responsibility.

Verus does not control, endorse, review, or assume responsibility for the privacy, practices, security measures, content, accuracy, functionality, legality, or availability of any third-party website or service. This Privacy Policy does not apply to information collected, used, disclosed, or processed by third parties. 

III. Third-Party Privacy Policies. 

We encourage you to review the privacy policy, terms of use, and data practices of any third-party website or service before submitted personal information, creating an account, or engaging in transactions. Third-party websites and services may have different privacy practices, data collection methods, security measures, opt-out mechanisms, and legal obligations. 

IV. Social Media.

The Site may include social media features, share buttons, plug-in, or widgets provided by third-party social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram). Your interactions with these features are governed by the privacy policy of the third-party platform. Social media platforms may collect information about your visit to our Site, including through cookies, pixels, and tracking technologies, even if you do not interact with the feature. 

Article 11 – Children’s Privacy 

I. Age Restriction.

The site is not directed to, intended for, or designed to attract children under the age of 13. Verus does not knowingly collect, use, disclose, or maintain personal information directly from children under 13 years of age without verifiable parental consent as required by the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws. 

II. Parental Consent.

If we learn that we have collected personal information directly from a child under 13 without verifiable parental consent, we will take reasonable steps to delete that information as promptly as practicable, unless we are required by law to retain it. 

If you are a parent or legal guardian and believe that your child under 13 has provided personal information to us without your consent, please contact us immediately at info@verusllc.com or (609) 256-7746. You may request review, correct, or delete your child’s personal information and to refuse further collection or use of your child’s information. 

III. Teen Privacy.

We do not knowingly sell or share the personal information of consumers under 16 years of age without affirmative authorization, as required by applicable state privacy laws. 

Article 12 – International Visitors and Data Transfers 

I. United States Operations.

Verus is based in the United States, and the Site is operated from the United States. Personal information submitted through the Site or collected in connection with our services may be processed, stored, transferred, and accessed in the United States or in other countries or jurisdictions where Verus, our affiliates, service providers, or business partners operate or maintain facilities, servers, or systems. 

II. Data Transfers.

The United States and other jurisdictions may have data protection, privacy, and security laws that differ from those in your country of residence and may not provide the same level of protection. By using the Site or submitting personal information to Verus, you acknowledge and consent to the transfer, processing, and storage of your personal information in the United States and other jurisdictions in accordance with this Privacy Policy and applicable law. 

III. International Compliance. 

Where applicable, we process personal information in accordance with relevant data protection laws, international data transfer requirements, adequacy decisions, standard contractual clauses, binding corporate rules, consent mechanisms, derogations, and other lawful transfer mechanisms. 

IV. EEA, UK, and Swiss Visitors.

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, additional data protection rights may apply under the General Data Protection Regulation (GDPR), UK GDPR, or Swiss Federal Act on Data Protection. 

Article 13 – Changes to This Privacy Policy 

I. Right to Modify.

We reserve the right to update, amend, revise, modify, supplement, or replace this Privacy Policy at any time to reflect changes in our practices, services, technologies, legal obligations, regulatory requirements, business operations, or other factors. Updates will be effective upon posting on this page with a revised “Last Updated” date at the top of this Privacy Policy. 

II. Notice of Material Changes.

If we make material changes to this Privacy Policy that significantly expand our rights to use, disclose, or process personal information in ways not previously disclosed, we will provide additional notice or obtain consent as required by applicable law. Notice methods may include posting a prominent notice on our Site, sending an email to the address associated with your account or inquiry, or other reasonable means. 

III. Review and Acceptance. 

We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices. Your continued use of the Site or submission of information to Verus after the posting of changes constitutes your acknowledgement and acceptance of the updated Privacy Policy. 

IV. Prior Versions.

Prior versions of this Privacy Policy are available upon request. To request a prior version, contact us at info@verusllc.com. 

Article 14 – Contact Us 

If you have questions, concerns, comments, requests, or complaints regarding this Privacy Policy, our privacy practices, data handling, security measures, or your privacy rights, or if you wish to submit a privacy request, appeal or decision, or exercise your rights under applicable law, please contact us: 

Verus LLC
Attn: Privacy Officer
3967 Princeton Pike
Princeton, NJ 08540 

Email: info@verusllc.com
Telephone: (609) 256-7746